FRB-26 is the Revenue Anchor
monitor
15.78M views, 108K active users, 12.4% bounce rate. This single
product drives ~60% of all course traffic. Treat its CDN delivery
and uptime as a Tier-1 SLA obligation with dedicated BunnyCDN zone
and AntMedia failover.
Google Organic at Scale
invest more
199,788 first-time users from Google organic — nearly equal to
direct (213,415). At this scale SEO is your second-largest
acquisition channel. Structured landing pages per batch and blog
content targeting HSC exam keywords could widen this lead in
Q2–Q3.
New User Retention Gap
investigate
631K new vs 499K active — 26.6% more first-time visitors than
retained users. DAU/MAU starting at 5.7% in early January rising
to 19.8% by March suggests the gap narrows with batch activity.
Instrument onboarding funnel events for Q2 analysis.
Login Page Friction
check drop-off
262,569 views on Login | ASG Shop makes it the 9th most visited
page. Investigate OTP delivery speed via BulkSMSBD, Auth0 mobile
latency, and social login conversion. A slow auth flow on Android
mid-range devices will cause measurable drop-off.
HSC 27 Pipeline Loading Fast
plan now
Physics (390K+ combined), Higher Math (349K+), Chemistry (200K+)
for HSC 27 are scaling rapidly. By Q2–Q3 these will likely surpass
HSC 26 traffic. Begin CDN pre-warming, BunnyCDN storage capacity
review, and AntMedia streaming planning now.
Zone B — 13.75M 4xx Errors
action required
Zone B recorded 13.75M 4xx requests vs Zone A's 1.29M and Zone C's
338K. This discrepancy likely reflects expired course URLs,
missing assets from the BunnyCDN deletion incident, or
misconfigured routes. A log sample crawl is recommended before Q2.
Android = 72.8% of Users
prioritise
363,340 users on Android, 100% web. Core Web Vitals on Android
Chrome — especially LCP and CLS on course player and shop pages —
directly determine platform experience for nearly three-quarters
of all users. Run monthly Lighthouse audits on Redmi 10 / Samsung
A14.
Direct + Organic = 80.5%
healthy mix
Combined direct (42.8%) and Google organic (40.0%) account for
80.5% of all first-user acquisition. This cost-efficient mix
reduces paid dependency and signals strong brand recognition.
Maintain this ratio by not over-indexing on paid social in Q2.